Buy the underlying risk

Buy overnight become bare hot, the consumer's "bargain" buy crazy psychology is an important reason for a discount, 0 yuan, and words appear frequently in large and small buy website. A time to buy seems to be the savior of consumer industries, the lack of publicity channels of business clients and have open arms to buy, discount losing money but only a bit low; and consumers face an endless stream of ultra-cheap buy, but can slow down the a home choose the pace, the transcendent experience to an unprecedented position.
Limited to this new consumption patterns in China's development status of the network for businesses and consumers buy there are some risks can not be ignored, do not pay attention you can eat a nausea loss.
Experience ultra-low prices bring low
Merchants and buy site for stroke boo head, often play low price and ultra-affordable content, which would make a lot of consumers rush. Suppose a buy products to sell 2000 copies, and store only the reception capacity of 200 people at the same time, if you encounter weekends and holidays, this time it is prone to bursting phenomenon. Increased cost of consumers' time, are more likely to cause material shrinkage, services shrink.
If businesses and buy site one-sided sensationalism and traffic, there is no good buy ahead of expected adverse effects, and plan accordingly. Then the consumer must first injured, followed by consumers will lose confidence in the buy site, and finally the consumer may never come to this store consumption. Ill-prepared to sustainable development, this area has too many negative examples.
Buy the underlying risk
Marketing is not a long-term solution with negative
Buy such a model is not suitable for every business, it is necessary open to question. Directed at low-cost passenger from buy, businesses lose money earned in the enjoyment of some enthusiastic shout ooh service, they may not write down your name, introduced a lot of friends to patronize. The idea is more likely to buy a real benefit, tomorrow we go home quickly to see what new buy. This site is also a major headache buy, buy off liquidity too, typical fence down both sides.
Not all businesses have the need for such "fast user", for example, some businesses are doing a luxury for the user is more than 5 million of annual income. For them, the buy-off is not so suitable, such as money honestly do not buy points on the high-end advertising. Consumers need not buy, in what way the specific operation, this is business to be considered.
Buy site mixed
Buy the site to do a cost, perhaps far as you think so high, if you ask also scrape a living, then perhaps 500 will be able to get. This low threshold, low-access features, resulting in a market does not buy bright side. With the start of Hundred Regiments, the network appears more and more the phenomenon of cheating groups, their common characteristics are just tinker with a buy site and start cheating.
The first is cheating merchants, to tell how much business can bring much traffic, how many earn much money in business is Hude leng leng, when our money and then could not find the person disappeared. Go to open the site may find that error, fraud group would have to lie to us.
Some people and businesses deceive consumers with co-partner, or maybe it is simply buy site to do business. A temptation on the package, as long as 88 the value of 8888 imports will be able to enjoy steak, but you have to shop and find that only a small piece of steak, the face of the first meeting of the roots, had reluctantly food to eat, this time the menu is absolutely beyond your price imagination, had to swallow blood RBI teeth.
Buy is not the climax of the business, is the climax of the consumer. What, no nothing, it is consumers and businesses need to think about.
artical from:  karen millen outlet