Refinement of e-commerce

In the heyday of e-commerce Today, B2C has Jingdong, where the customer, C2C has Taobao case, you want from e-commerce business is still a chance, because there are still a number of e-commerce giants not take care of the hidden corners. Unprecedentedly powerful competitors, advantages corporate funds gradually to focus on the case, the refinement of e-commerce was opened for discussion. Zhou's statement to borrow, called micro-commerce.
Refinement of e-commerce consists of two levels of meaning: the first is the segmentation of goods sold, sales strategy of differentiation, such as Jingdong to sell all of the digital 3C products, but you only sell digital SLR cameras, covers a smaller crowd and more focused resources you can more easily attract the target users; second is the refinement of additional services of goods, large online stores because of the need to take into account a variety of goods with a variety of user needs, if you are able to provide some much needed user delicate features, natural to do more with less. For example, the provision of goods receipt message, provide microblogging, IM customer service.
Socks are consumables that are used by everyone, store brand price is too complicated too messy, hard to buy for sports brand in addition to their socks, socks rarely have a special sale counters. In this case Black socks for us to do a very good example, which is a leading UK online store, their flagship product only socks, these socks by their manufacturers to customize and to ensure the quality of these socks are not cheaper than the mall (average price of $ 10 single and double), you can site on the basis of color, type of selection, the most important thing is that they provide regular service to send, you bought 20 pairs of socks and then let the Black socks every quarter to send you five double, you no longer need to spend time to go shopping pick socks did not need to worry about can not find socks to wear.
Refinement of e-commerce
Black socks philosophy of success: focusing on core products, thus reducing the cost of providing high value-added services. Their site's main customers are men, most comfortable socks for men, this generally requires ventilation, and women's socks styles, specifications, there are more complex needs; secondly because most men do not want to work or take the character of the reasons time to pick socks, while women's favorite is shopping; last most of the men have broken through the smelly socks or socks, even if no one saw, but they will feel very embarrassing. They have sold over 10 million pairs a year of socks, these socks can even up the N circle around the earth, the sales of more than a lot of so-called big companies.
If you sell a pair of socks Black socks can make five dollars, which means that they can earn $ 50 million a year about three hundred million yuan profits, and logistics, sales surge in raw material costs because of significantly lower, it seems this is a great business. Now the country has a lot of lack socks imitators began to appear, but taking into account domestic consumption and online shopping environment, I do not have a good of their expectations, and I encourage everyone not to sell socks, more importantly, understand Black socks refinement of the operation behind the idea.
artical from: karen millen